What is sports nutrition?
The term ‘sports nutrition’ simply means food as fuel for the body during intense physical endeavour. For endurance sports – that is any discipline where the intense activity is prolonged – the best form of nutrition is carbohydrate based, as carbohydrates provide the body with a balanced and sustained energy supply. Specific sports nutrition products have been developed to optimise physical performance through correct fuelling of the body. 

What are carbohydrates, and where do they come from?
Many foods have some carbohydrate content – and sugars are carbohydrates. However, the long-chain polymer carbohydrates, that provide the best supply of energy for sports people, are found in cereal crops and potatoes. Starchy foods, such as pasta, rice and bread, are rich in complex carbohydrate. The carbohydrate in many Squeezy Gels is derived from non-GM maize. In simple terms it is natural corn starch, scientifically prepared, enhanced and fortified, then packaged as a range of products convenient for sports people to use.

Why not just eat carb-rich food instead of specific sports nutrition?
Try eating a plate of spag bol whilst running a marathon! And, a baked potato is hardly practical during a cycle race. Sports nutrition products, such as those from Squeezy, provide several convenient and palatable ways for sports people to ingest the right amount of nutritionally balanced, easily digested and absorbed carbohydrate, as and when needed. Squeezy products are also fortified with other performance-supporting ingredients.

What will Squeezy sports nutrition do for me?
Your muscles require energy in the form of muscle glycogen, also known as blood sugar. Sports nutrition has been devised to provide a palatable and easily absorbed supply of complex carbohydrate – which is the best food for your body to convert into muscle glycogen, so that your muscles are properly fuelled. When the body runs out of energy the muscles cannot perform. Sports people call this ‘hitting the wall’, ‘the bonk’ or ‘blowing up’. One minute you feel fine, the next you are physically useless, drained and weak as a wet dishcloth.  The effects of running out of muscle glycogen - the body’s fuel - can be sudden and dramatic, as suggested by the aforementioned terms! Fuelling of the body with sports nutrition will maintain vitality and keep fatigue at bay. To get the very best performance from your body during an endurance event or a prolonged training session, carbohydrates, in the form of Squeezy sports nutrition, should be taken before (to ’load’), during (to maintain), and after the activity (to re-load) for optimised recovery. Remember, fitness only improves during recovery – not during the training and competition itself. Immediate re-loading is vital for optimised recovery.
 
How do I take Squeezy sports nutrition?
You have a choice. Squeezy’s original maize-based formulation is supplied in several different forms, to suit different circumstances and sporting disciplines. Squeezy has a range to suit all types of sport; Gels, cereal bars, drinks mixed from gel concentrate, drinks mixed from powder, and chewy gums. Our simple User Guide tells you which to use, how and when.

Where can I get Squeezy sports nutrition?
All of Squeezy’s sports nutrition products are available to buy online at in the ‘Shop’ section of this site. Alternatively, orders can be placed by phone, on 01329 820893.

Why is Squeezy sports nutrition better than Choc Bars, Jelly Babies or Jaffa Cakes?